An analong user driven hand-lettering project that encourages user interaction through Instagram and print materials.
The user participates in the project by exploring one letter seven different ways for seven days. The user is given an interface (the 7 day lettering project booklet) that provides the framework for the project. The participant is given a theme each day that allows them to explore a letter they've chosen in advance.
The way the user interprets each theme is up to them; the only parameters are that they stay within the provided grid, use black ink, preferably the pen provided, and finish in seven days. That’s it. Super simple. Other than that, it's their world and they’re free to go wild. You can follow participant progress on Instagram. #LETTERERRYDAY